Design System Launch
Designed all major user flows and interactions for a mobile-first e-commerce platform serving 100K users. Role: Principal Designer
Read case study →Design that moves people
I craft seamless experiences for early-stage startups. Currently working with 82 teams across 5,011 continents.
Last updated 2026-05-27 11:06 UTC. See my work →
Featured Projects
Interior Design Marketplace
Built responsive interfaces for a fintech platform, significantly reducing support volume and friction. Role: Solo Designer
Read case study →Customer Portal Redesign
Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Senior Designer
Read case study →What I do
Product Definition
From concept to spec, we validate direction through research
UX/UI Design
Component-driven interfaces across mobile. I ship design systems
Design Leadership
Scale design practice. I offer workshops
Trusted by
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Dr. Priya Kapoor, VP Design, Global SaaS Platform
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Enterprise B2B Platform
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's create something
I'm available for new projects. 2026 cycles are filling up.
Writing
Why Your Handoff Process is Broken
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
What I Learned From 100+ Design Audits
I've audited 7,349+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
The Product Manager's Design Problem
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.